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  • These Body Shimmer Oils Are Golden Hour in a Bottle

    These Body Shimmer Oils Are Golden Hour in a Bottle

    A collage of an Allure editor holding a bottle of Palmers Cocoa Butter Formula Shimmer Radiance Body Oil alongside other...Collage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

    There’s glowy skin, and then there’s glowy skin—the best body shimmer oils deliver that next-level luminosity that catches the light every time you move and leaves your skin looking like it’s permanently on vacation. Though these body oils are especially popular in the summer when you’re showing more skin (don’t forget to apply sunscreen underneath them), they add a little touch of sparkle to any occasion year-round. They “provide a high-shine, high-sheen, sometimes metallic-looking finish on the body,” says New York City-based makeup artist Kasey Spickard. Some oils don’t stop at shimmer and are infused with nourishing ingredients such as squalane and cocoa butter to soften and hydrate skin.

    Our Top Shimmer Body Oils

    • Best Overall: Patrick Ta Major Glow Nourishing Bronzing Body Oil, $52
    • Best Drugstore: Palmer’s Cocoa Butter Formula Shimmer Radiance Body Oil, $14
    • Best Dry Oil: Nuxe Huile Prodigieuse Shimmer Multi-Purpose Dry Oil, $34
    • Best Bronzing: Cyklar Vanilla Verve Illuminating Body Oil, $38

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Is shimmer body oil good for your skin?
    • What does body shimmer oil do?
    • What shade of body shimmer should I choose?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Bottom line: These glistening formulas are an easy way to elevate bare skin with nearly zero effort. Whether you prefer a subtle sheen or a full-on body glow, these are the best body shimmer oils to add to your body-care routine.

    Best Overall: Patrick Ta Major Glow Nourishing Bronzing Body Oil

    Patrick Ta Major Glow Nourishing Bronzing Body Oil rectangle bottle of bronze body shimmer oil with rose gold cap on light gray backgroundSave to wishlistSave to wishlist

    Patrick Ta

    Major Glow Nourishing Bronzing Body Oil

    $52

    Sephora

    Allure social media manager Bianca Richards applying Patrick Ta Major Glow Nourishing Bronzing Body Oil

    Bianca Richards

    Why we love it: The buildable, bronzey Patrick Ta Major Glow Nourishing Body Oil hydrates dry skin, warms, brightens, and shimmers like nobody’s business. Depending on your desired body glow level, you can layer this luminizer until it’s the perfect warmth for your mood. Golden, reflective pearls catch the light just right, while shea butter and mineral oils deliver long-lasting hydration. And the scent? Divine. A luxe blend of bergamot, sandalwood, and jasmine makes the whole experience feel that much more elevated. It’s a go-to for Spickard, who likes that it slightly tints the skin and gives “a warm glow to the skin while providing a high-shine payoff,” he says.

    Tester feedback from social media manager Bianca Richards

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    “Summer is all about that radiant glow, and I love using the Patrick Ta Major Glow body shimmer on my décolletage and shoulders for an extra boost of luminosity. It also doubles as a body moisturizer, which is perfect for those hot days when I want to skip heavy layers.”—Bianca Richards, social media manager

    More to know

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    • Key ingredients: acai oil, cupuassu butter, plant-based antioxidant blend
    • Fragrance-free: no
    • Shades: 1

    Best Drugstore: Palmer’s Cocoa Butter Formula Shimmer Radiance Body Oil

    Palmer’s Cocoa Butter Formula Shimmer Radiance Body Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Palmer's

    Cocoa Butter Formula Shimmer Radiance Body Oil

    $14 $12 (14% off)

    Amazon

    Allure commerce production assistant Hailey Roy applying the Palmer’s Cocoa Butter Formula Shimmer Radiance Body Oil

    Hailey Roy

    Why we love it: Palmer’s Cocoa Butter Formula Shimmer Radiance Body Oil proves you don’t have to splurge to get luminous, moisturized skin. Infused with the brand’s signature cocoa butter, along with vitamin E and nourishing oils (like sesame seed and sunflower seed), the lightweight formula hydrates as it highlights, leaving skin soft, supple and subtly radiant. It’s infused with fine shimmer particles (rather than chunky glitter), absorbs quickly, layers seamlessly over moisturizer and sunscreen, and offers a bronzed, golden look. It also has that sweet, creamy, and classic Palmer’s scent, thanks to shea butter.

    Roy before applying the Palmers Cocoa Butter Formula Shimmer Radiance Body Oil

    Roy before applying the Palmer’s Cocoa Butter Formula Shimmer Radiance Body Oil

    Hailey RoyRoy after applying the Palmers Cocoa Butter Formula Shimmer Radiance Body Oil

    Roy after applying the Palmer’s Cocoa Butter Formula Shimmer Radiance Body Oil

    Hailey Roy

    Tester feedback from commerce production assistant Hailey Roy

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    “As a recent college graduate, I have a special appreciation for products that won’t break the bank, and an even greater appreciation for products that get the job done better than their pricier counterparts. This Palmer’s body oil makes me feel like a glowing goddess—and with very, and I mean very, little product. You may not be able to see the glitter as well in photos or videos, but trust, it’s there in person. Although the glitter was camera-shy, the glow it left on my skin was loud and proud. As for the smell, cocoa butter may not be everyone’s cup of tea, but I personally enjoy the creamy aroma.” —Hailey Roy, commerce production assistant

    More to know

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    • Key ingredients: cocoa butter, sesame seed oil
    • Fragrance-free: no
    • Shades: 2

    Best Dry Oil: Nuxe Huile Prodigieuse Shimmer Multi-Purpose Dry Oil

    Nuxe Huile Prodigieuse Shimmer Multi-Purpose Dry Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Nuxe

    Huile Prodigieuse Shimmer Multi-Purpose Dry Oil

    $34

    Amazon

    $34

    Ulta Beauty

    Allure senior staff writer Elizabeth Gulino applying the Nuxe Huile Prodigieuse Shimmer Multi-Purpose Dry Oil

    Elizabeth Gulino

    Why it’s worth it: Nuxe products have been a French girl essential for decades—unlike traditional body oils that can leave behind a slick residue, Nuxe’s Huile Prodigieuse Shimmer Multi-Purpose Dry Oil uses a shimmering dry oil formula that absorbs quickly with no residue, leaving skin silky but not slippery. A blend of seven botanical oils (argan, macadamia, and others) nourishes and softens while fine golden shimmer adds a sophisticated, light-catching radiance that isn’t overly glittery. As its name suggests, the French pharmacy staple is also surprisingly multipurpose: In addition to smoothing it all over your body, you can also run a small amount through the lengths of your hair for extra shine or pat a touch onto the high points of your face to highlight.

    Tester feedback from senior staff writer Elizabeth Gulino

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    “I love this dry oil for two main reasons: It's not sticky or greasy and does not have a strong scent, which are two of my biggest pet peeves when it comes to body products. I usually put this on my shoulders and collarbone area before going out in the summer for an added shimmer, and a major plus is that it leaves my skin feeling extra soft.” —Elizabeth Gulino, senior staff writer

    More to know

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    • Key ingredients: tsubaki, macadamia, borage, camellia, hazelnut, sweet almond, and argan oils
    • Fragrance-free: no
    • Shades: 2

    Best Bronzing: Cyklar Vanilla Verve Illuminating Body Oil

    Cyklar Vanilla Verve Illuminating Body Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Cyklar

    Vanilla Verve Illuminating Body Oil

    $38 $34 (11% off)

    Amazon

    $38

    Sephora

    Allure designer Briana Rengifo applying the Cyklar Vanilla Verve Illuminating Body Oil

    Briana Rengifo

    Why we love it: Cyklar’s Vanilla Verve Illuminating Body Oil is golden hour in a bottle: It’s infused with bold glittery pigments that create an eye-catching, almost gilded bronze glow, making it especially well-suited for weddings, vacations, and other special occasions when you want your skin looking extra shimmery. Sweep it across your collarbones, shoulders, arms and legs to instantly amplify your glow, or layer it over moisturizer for extra hydration (though the formula’s squalane and multi-oil blend does a fantastic job on its own, too). Despite its dramatic radiance, the formula absorbs beautifully and leaves skin feeling soft and nourished, while the warm vanilla scent (a Best of Beauty-winning scent, by the way!) lingers for hours.

    Tester feedback from designer Briana Rengifo

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    “I love my Vanilla Verve perfume oil, and now with this body oil added as another layer, I’m smelling edible all day. The packaging is super luxe and beautiful for your vanity but the formula is what makes it special: It's super absorbent and does not leave me greasy or sticky at all. It’s a lighter body oil in my opinion, but as someone who has sensory issues with a lot of body oils, this one is one of my faves!” —Briana Rengifo, designer

    More to know

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    • Key ingredients: lipidic botanicals, safflower seed oil, squalane, green coffee seed oil
    • Fragrance-free: no
    • Shades: 1

    Best Gel: Vaseline Glazed and Glisten Sunlit Glow Shimmer Gel Oil

    Vaseline Glazed and Glisten Sunlit Glow Shimmer Gel Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Vaseline

    Glazed and Glisten Sunlit Glow Shimmer Gel Oil

    $9

    Amazon

    $14

    Ulta Beauty

    Allure contributor Catharine Malzahn applying the Vaseline Glazed and Glisten Sunlit Glow Shimmer Gel Oil

    Catharine Malzahn

    Why we love it: If traditional body oils feel a little too slippery for your liking, Vaseline Glazed & Glisten Sunlit Glow Shimmer Gel Oil bridges the gap between an oil and a body serum. The unique gel-oil texture has a thicker viscosity that feels less messy than a typical oil and offers a little more application control while still giving the same high-impact shimmer. The formula helps lock in moisture with hydrating lipids and cocoa butter while still letting skin catch the light for a glazed, donut-like sheen. If you prefer more of a bronze tint, you can instead opt for the brand’s darker Glazed and Glisten Golden Hour Shimmer Gel Oil. And for a slick, wet-look finish rather than a shimmery style, Spickard also recommends the brand’s Intensive Care Cocoa Radiant Body Gel Oil as a high-shine finishing product.

    Malzahn before applying the Vaseline Glazed and Glisten Sunlit Glow Shimmer Gel Oil

    Malzahn before applying the Vaseline Glazed and Glisten Sunlit Glow Shimmer Gel Oil

    Catharine MalzahnMalzahn after applying the Vaseline Glazed and Glisten Sunlit Glow Shimmer Gel Oil

    Malzahn after applying the Vaseline Glazed and Glisten Sunlit Glow Shimmer Gel Oil

    Catharine Malzahn

    Tester feedback from contributor Catharine Malzahn

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    “I love the consistency of this shimmery gel oil—it comes out as a gel rather than a watery oil, yet feels just as hydrating (and it’s easier to work with!). It dries down quickly, leaving no residue behind—just moisturized skin. I swipe it along my arms, chest, and legs for special events, especially during the summer, and the shimmer seriously lasts: Even through sweat, humidity, and movement, it stays put all day and all night.” —Catharine Malzahn, contributor

    More to know

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    • Key ingredients: sunflower seed oil, cocoa butter
    • Fragrance-free: no
    • Shades: 2

    Best Smelling: Tom Ford Soleil Blanc Shimmering Body Oil

    Tom Ford Soleil Blanc Shimmering Body Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Tom Ford

    Soleil Blanc Shimmering Body Oil

    $110

    Sephora

    Former Allure shopping market editor Angela Trakoshis applying Tom Ford Soleil Blanc Shimmering Body Oil

    Angela Trakoshis

    Why we love it: We can always count on Tom Ford for a worth-it splurge, and the Soleil Blanc Shimmering Body Oil proves us right—again. The warm, slightly spiced fragrance sets it apart, amplified by body heat for an extra-sensorial experience. And since it’s a perfume oil, it packs more punch than its eau counterparts. The formula glides on light and silky, leaving behind soft illumination and glowing skin. Just be sure not to rub it in too much—doing so can dull the scent’s staying power. If you’re not feeling particularly spendy, grab a mini bottle. But don’t be surprised when you want to size up even before it’s empty.

    Tester feedback from former shopping market editor Angela Trakoshis

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    "Tom Ford Soleil Neige was one of the first Tom Ford scents I ever added to my collection, and I was obsessed from the second I sniffed it. It’s fresh, radiant, and just so elegant. Now I use the Shimmering Body Oil too; it leaves the most beautiful, natural glow on my skin and carries that same signature scent I fell in love with. I’m planning to wear both on my wedding day—it’s that special to me.”—Angela Trakoshis, former shopping market editor

    More to know

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    • Key ingredients: jojoba seed, olive fruit, safflower seed oils
    • Fragrance-free: no
    • Shades: 1

    Best Subtle: L’Occitane Instant Golden Glow Shimmering Body Oil

    L’Occitane Instant Golden Glow Shimmering Body Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    L'Occitane

    Instant Golden Glow Shimmering Body Oil

    $59

    Amazon

    $59

    Nordstrom

    $59

    Sephora

    Allure commerce market editor Sarah Hoffmann applying the L’Occitane Instant Golden Glow Shimmering Body Oil

    Sarah Hoffmann

    Why we love it: There’s a fine line between looking glowy and looking glittery, and L’Occitane’s Instant Golden Glow Shimmering Body Oil delivers the former. Rather than coating skin in obvious sparkle, this formula imparts a gentle golden sheen that enhances your skin’s natural luminosity rather than covering it up. Enriched with nourishing sweet almond oil, sunflower seed oil, and castor oil, it leaves skin feeling silky and moisturized while still managing to absorb quickly with a non-greasy finish. With an ultra-subtle, very fine shimmer, this oil, complete with the brand’s recognizable almond scent, catches the light just enough to accentuate shoulders, collarbones and legs—it’s perfect for anyone who prefers an understated, elegant glow.

    Tester feedback from commerce market editor Sarah Hoffmann

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    “Name a scent more delicious than L'Occitane's signature almond scent, I dare you. Applying body lotion is one of my least favorite tasks, but body oils are a totally different story. Maybe it's the immediate gratification of seeing the sheen appear on your skin, but it's just a much more enjoyable experience, IMO. The skin on my arms and legs is naturally super dry and dull, so a serving of this subtly shimmery body oil is a necessity in shorts, skirts, and tanks weather.” —Sarah Hoffmann, commerce market editor

    More to know

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    • Key ingredients: sweet almond oil, sunflower seed oil, castor oil
    • Fragrance-free: no
    • Shades: 1

    Best for Uneven Tone: Sol de Janeiro Glowmotions Glow Body Oil

    Sol de Janeiro GlowMotions Glow Body Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Sol De Janerio

    Glowmotions Glow Body Oil

    $36

    Amazon

    $36

    Sephora

    $36

    Ulta Beauty

    Allure social media intern Leasjah Johnson applying the Sol de Janeiro Glowmotions Glow Body Oil

    Leasjah Johnson

    Why we love it: Sometimes a good glow alone isn’t enough, and you want skin to look smoother, too—almost like you have a camera filter on, but IRL. If you have bumpy, rough, or otherwise textured skin, Sol de Janeiro’s GlowMotions Glow Body Oil delivers on both the glow and the blurring fronts, thanks to light-reflecting pigments that help softly diffuse the appearance of uneven tone and texture while drenching skin in a bronzy, event-ready sheen. The nourishing oil contains fatty acid-rich cupuaçu butter, antioxidant-packed açaí oil, and coconut oil to soften and moisturize. Whether you’re highlighting shoulders, legs, décolleté, or all of the above, the formula creates a soft-focus effect that gives you a camera-ready finish. Plus, it imparts the brand’s signature nutty Cheirosa ’62 scent.

    Tester feedback from social media intern Leasjah Johnson

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    “I used the shade Copacabana Bronze, and it blended seamlessly into my skin while still giving me a beautiful bronzed effect. It applies so quickly, I could honestly put it on anywhere in about 60 seconds. I also noticed that my skin stayed noticeably shimmery throughout the day. I would have loved a bit more of a natural, radiant glow instead of the shimmer, but overall it was effortless to apply and gave my skin a gorgeous sun-kissed look.” —Leasjah Johnson, social media intern

    More to know

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    • Key ingredients: cupuaçu butter, açaí oil, coconut oil
    • Fragrance-free: no
    • Shades: 1

    Best Customizable: Live Tinted Hueglow Liquid Highlighter Drops

    Live Tinted Hueglow Liquid Highlighter Drops in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Live Tinted

    Hueglow Liquid Highlighter Drops

    $38

    Amazon

    $38

    Ulta Beauty

    Why we love it: These Live Tinted Hueglow Liquid Highlighter Drops are a step away from your classic all-over shimmer body oil. Rather, they’re glow drops that you can think of as liquid highlighter for your whole body. Completely customizable, you can add a few drops to your fingers or a kabuki brush and wear it alone on the high points of the body, mix a few drops into your favorite body lotion for all-over radiance, or blend it into foundation or tinted moisturizer to boost your complexion.

    They swap the traditional oil base for a lightweight formula that feels less emollient and more like a serum. The skin-care-forward formula contains squalane, hyaluronic acid, and sunflower seed oil and acts as a great multitasker that can be used all over or just in key spots. Whatever the use case, the dropper format is easy to use and delivers a precise amount of product. Spickard likes that Hueglow gives “high-shine metallic payoff without chunky pieces of glitter,” adding that he loves using these drops on his clients for red carpet events. Reach for this when you’re looking for a customizable glow that feels more like skin care than body makeup.

    More to know

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    • Key ingredients: squalane, hyaluronic acid, sunflower seed oil
    • Fragrance-free: yes
    • Shades: 4

    Frequently asked questions

    Is shimmer body oil good for your skin?

    It depends on the formula. While many shimmer body oils are infused with nourishing ingredients, others prioritize shimmer over skin care. For some, Spickard sees them as the finishing touch rather than the foundation of a body-care routine. “Oftentimes what I find that I do is I will take a rich, nourishing body moisturizer and apply that first over the entire body, let it soak in for a few minutes, and then finish and go back over the skin with a shimmer body oil,” he says. “That provides good-for-skin benefits as well as the high-shine payoff of a shimmer body oil.”

    However, many formulas on the shelf now include plenty of skin-friendly ingredients so you can streamline your routine. To find out if a shimmer body oil is good for your skin, take a close look at the ingredient list. “Some shimmer body oils do already have ingredients like vitamin E, almond oil, or cocoa butter,” says Spickard. In other words, a little shimmer is always nice, but shimmer body oils get bonus points if the glow comes with skin-care benefits, too.

    What does body shimmer oil do?

    Body shimmer oil lends a subtle sparkle while offering the benefits of a traditional body oil. “A [body shimmer] has a smaller pearl pigment which gives the appearance of more of a sheen or glaze on the body,” explains Los Angeles-based makeup artist Gregory Arlt. “It’s such a great summer tool, but also beautiful year-round to illuminate the body,” adds bicoastal makeup artist Kirin Bhatty. “Depending on your desired effect, shimmer oil can be super reflective, bringing attention to collar bones, legs, arms, and décolleté,” Bhatty adds that it can also enhance a tan.

    Meanwhile, the skin-loving ingredients in a non-shimmery body oil provide myriad benefits. New York City-based, board-certified dermatologist Michele Green, MD, explains that a good body oil softens, moisturizes, and strengthens your skin barrier with ingredients you probably already recognize, like hyaluronic acid, glycerin, and blends of butters and botanicals.

    What shade of body shimmer should I choose?

    Pick your body shimmer shade based on your desired effect. Want bronzing vibes? Grab a bottle of something darker than your skin tone. Want to go more sheer? Opt for a non-tinted hue or one that more closely matches your skin.

    Meet the experts

    • Gregory Arlt, a makeup artist based in Los Angeles
    • Michele Greene, MD, a dermatologist based in New York City
    • Kirin Bhatty, a bicoastal makeup artist
    • Kasey Spickard, a makeup artist and creative consultant based in New York City

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best body shimmer oils, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team of in-house writers and editors, as well as contributors, along with special consideration from makeup artists and dermatologists. To learn more about our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

    More body-care faves to keep skin hydrated, smooth, and protected:

    • 7 Best Body Washes That Are Anything But Boring
    • 6 Best Bikini Trimmers for a Smooth Glide—and Even Smoother Results
    • Your Summer Plans Need a Water-Resistant Sunscreen—Here Are Our Faves
  • Cardi B’s Sculptural Updo Is So Haute Couture—See the Photos

    Cardi B’s Sculptural Updo Is So Haute Couture—See the Photos

    Cardi B poses at a fashion show in a red outfit gloves and a high circular updo.Getty ImagesSave StorySave this storySave StorySave this story

    Fashion Month is fun, but there's something so special about Paris's Haute Couture Week. It's where houses and designers get to show their most awe-inspiring, whimsical, over-the-top creations and where celebrities have fun getting all glammed up to match the vibes of their favorite designers. One such celebrity is Cardi B, who frequently attends Couture Week and always brings the drama with her hair, makeup, and wardrobe.

    For the Robert Wun show in Paris—her second of the season so far—Cardi leaned into sculptural elements with her entire look, especially her hair. I keep wanting to call it a couture donut, but that doesn't adequately capture the precision and perfection of the updo. Cardi's dark hair, styled as always by her go-to hair artist Tokyo Stylez, was slicked back from her face and gathered into a truly enormous circular shape right at the top of her head. You can't call it a bun, because it's definitely not in topknot territory; this is an Updo with a capital “U,” given its height, size, and bold silhouette. It's a perfect circle, likely the work of a very strategic shaping accessory underneath the layers of her hair to hold the hair in place and set the foundation for such a unique shape.

    Cardi B appears at a couture fashion show in a red dress gloves and earrings. Her hair is styled in a high circular updo.Getty Images

    There's more to this updo than just its large size and round shape, however; it cleverly mimicked the motif of Cardi's red mermaid gown, what with its circular bodice and neckline; the dramatic flare of her skirt; and the bubbly red handbag she carried. Every little detail worked together so perfectly, which, come to think of it, is really the definition of couture.

    Like I said above, Couture Week is a chance for stars to experiment and express themselves with their glam. In addition to Cardi, we spotted Sabrina Carpenter, fresh off attending Taylor Swift and Travis Kelce's wedding, sitting front row at Dior in a dramatic departure from her usual vintage bombshell hair: a pair of loose, wavy pigtail braids! If you've got a more formal occasion on your summer schedule (even if it's not a celebrity wedding or a couture show), why not take the opportunity to go big and bold with a fun updo? Cardi would be proud.

  • 6 Best PHA Products to Smooth and Brighten Sensitive Skin

    6 Best PHA Products to Smooth and Brighten Sensitive Skin

    A collage of an Allure editor holding a bottle of Glow Recipe toner alongside other product silos on a offwhite backgroundCollage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    When it comes to exfoliants, you no longer have to choose between brighter skin and a happy skin barrier. The best PHA products deliver both, gently whisking away dead skin cells while helping skin stay comfortable. "PHAs, or polyhydroxy acids, are a type of chemical exfoliant—and what makes them special is that they slough off surface buildup much more gently than other acids," says Mamina Turegano, MD, a board-certified dermatologist based in New Orleans. The most common PHAs you'll spot on ingredient labels are gluconolactone, lactobionic acid, and galactose.

    Like alpha hydroxy acids, PHAs work on the skin's surface to smooth texture and brighten the complexion, but “their larger molecular structures reduce the risk of deep penetration through the epidermis, making them a particularly gentle exfoliating option for dry, sensitive, or easily irritated skin,” says Carlos Vieira, a board-certified dermatologist based in Philadelphia. Better yet, "they also act as humectants, meaning they attract water to the skin," adds Dr. Turegano, so you get brighter and hydrated skin with less irritation. The only catch is that PHAs aren't a replacement for pore-clearing salicylic acid (betahydroxy acids are oil-soluble and dive deeper into pores to dissolve excess oil and congestion, making them a better fit for acne-prone skin).

    Our Top PHA Products

    • Best Overall: Eadam Cashmere Peel Milky Exfoliant & Hydrating Essence, $42
    • Best for Large Pores: Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner, $36
    • Best for Mature Skin: SkinCeuticals P-Tiox Serum, $150
    • Best for Sensitive Skin: The Inkey List PHA Toner, $15

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Are PHAs good for sensitive skin?
    • Can I use PHAs every day?
    • Do PHAs play well with other actives like retinol or vitamin C?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Ahead, we've rounded up the Allure-approved PHA serums, toners, pads, and exfoliants that leave skin smoother and brighter without compromising your moisture barrier.

    Best Overall: Eadam Cashmere Peel Milky Exfoliant & Hydrating Essence

    Eadam Cashmere Peel Milky Exfoliant & Hydrating Essence in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Eadem

    Cashmere Peel Milky Exfoliant & Hydrating Essence

    $42

    Amazon

    $42

    Sephora

    Allure commerce editor Sarah Han applying the Eadam Cashmere Peel Milky Exfoliant & Hydrating Essence

    Sarah Han

    Why it's worth it: A winner of our 2024 Best of Beauty Award, Eadem’s Cashmere Peel Milky Exfoliating & Hydrating Essence stars the brand's proprietary FastFade Complex, which combines gluconolactone, lactic acid, azelaic acid, tranexamic acid, and citric acid to “visibly even skin tone by gently sweeping away dull, pigment-packed surface cells to reveal brighter skin underneath,” says Dr. Vieira.

    “It's the perfect pick for anyone dealing with stubborn post-breakout marks or melasma but still wanting that smooth, glowy 'fresh skin' without adding five extra steps to their routine,” he says. "What really makes this formula stand out is how soothing it feels.” Panthenol calms inflammation and supports the skin barrier, while rice water, colloidal oatmeal extract, and glycerin add an extra layer of comfort. It simply feels nice too: "The texture is lightweight, milky, and silky on the skin with an elegant finish,” he says.

    Han before applying the Eadam Cashmere Peel Milky Exfoliant  Hydrating Essence

    Han before applying the Eadam Cashmere Peel Milky Exfoliant & Hydrating Essence

    Sarah HanHan after applying the Eadam Cashmere Peel Milky Exfoliant  Hydrating Essence

    Han after applying the Eadam Cashmere Peel Milky Exfoliant & Hydrating Essence

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “Not only do I love the substantial texture of a milky toner, but the Cashmere Peel offers the best of both worlds—hydrating and exfoliating—it really goes above and beyond. It leaves my skin with a visible glow that even my phone camera can pick up, but more importantly, it sloughs away dead skin cells and makes my almightily annoying nose blackheads less noticeable. My skin does feel a bit tacky afterward, but I think it helps my serum, moisturizing sunscreen, and makeup apply all the better and smoother.” —Sarah Han, commerce editor

    More to know

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    • PHA percentage: 9% AHA + PHA blend
    • Key ingredients: gluconolactone, lactic, azelaic, tranexamic, citric acids, rice water, colloidal oatmeal extract, glycerin, panthenol
    • Fragrance-free: yes

    Best for Large Pores: Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner

    Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Glow Recipe

    Watermelon Glow PHA + BHA Pore-Tight Toner

    $36

    Amazon

    $36

    Sephora

    Allure senior staff writer Elizabeth Gulino applying the Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner

    Elizabeth Gulino

    Why it’s worth it: Inspired by the Korean aqua peel facial—a treatment similar to a HydraFacial that deeply cleanses, exfoliates, and floods skin with hydrating serums—Glow Recipe’s Watermelon Glow PHA + BHA Pore-Tight Toner delivers a gentler at-home alternative. It won't replicate the dramatic results of an in-office treatment, but it does nudge skin toward that same hydrated, glassy glow with minimal irritation. The formula “combines gentle 3% gluconolactone paired with betaine salicylate (a naturally derived BHA) to clear congested pores,” says Dr. Turegano. (BHA, which you might know as salicylic acid, is oil-soluble, so it can penetrate and clear out clogged pores from within.) A 62% “blend of watermelon extract and cactus water, along with glycerin, hyaluronic acid, and polyglutamic acid, keeps skin feeling soothed, hydrated, and balanced,” she adds.

    Gulino before applying the Glow Recipe Watermelon Glow PHA  BHA PoreTight Toner

    Gulino before applying the Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner

    Elizabeth GulinoGulino after applying the Glow Recipe Watermelon Glow PHA  BHA PoreTight Toner

    Gulino after applying the Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner

    Elizabeth Gulino

    Tester feedback from senior staff writer Elizabeth Gulino

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    “This exfoliating toner works magic on my pores—I usually apply it with a cotton pad and am left with smooth and hydrated skin. While the scent of watermelon in this product is definitely noticeable, it's a plus if you're into fruity, summery fragrances.” —Elizabeth Gulino, senior staff writer

    More to know

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    • PHA percentage: 3%
    • Key ingredients: gluconolactone, betaine salicylate, watermelon extract, cactus water, glycerin, hyaluronic acid, polyglutamic acid
    • Fragrance-free: yes

    Best for Mature Skin: SkinCeuticals P-Tiox Serum

    SkinCeuticals P-Tiox Serum black serum bottle on light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    P-Tiox Serum

    $150

    SkinCeuticals

    $150

    Dermstore

    $150

    Bluemercury

    Why it's worth it: The peptides in this 2025 Best of Beauty Award winner may get lots of love, but they don't deserve all the credit for the formula’s smoothing abilities. The SkinCeuticals P-Tiox Serum also packs 5% gluconolactone, along with 5% niacinamide to even out hyperpigmentation and support the skin barrier and 1% laminaria digitata extract (“derived from sea kelp extract, which delivers antioxidant protection,” Rachel Westbay, MD, a board-certified dermatologist in New York City, previously told Allure). Together, they target aging skin from multiple angles, improving texture and luminosity while “softening the appearance of expression lines and wrinkles," says Dr. Turegano.

    Allure editor in chief Jessica Cruel applying the SkinCeuticals P-Tiox

    Jessica CruelCruel after applying the SkinCeuticals PTiox

    Cruel after applying the SkinCeuticals P-Tiox

    Jessica Cruel

    Tester feedback from editor in chief Jessica Cruel

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    “There is a combination of peptides, niacinamide, and PHA in this serum to help target a very specific sign of aging: expression lines. As someone who loves to laugh, I am particularly concerned about my nasolabial folds a.k.a. smile lines. I use this serum so they don't get any worse. I have to say, I find my filler is lasting a lot longer in that area. It is not a complete replacement for aesthetic treatments like filler or neurotoxin, but this serum can complement those in-office treatments as maintenance. I like to switch off between this and my retinol.” —Jessica Cruel, editor in chief

    More to know

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    • PHA percentage: 5%
    • Key ingredients: gluconolactone, 5% niacinamide, 1% laminaria digitata extract
    • Fragrance-free: yes

    Best for Acne: Some by Mi AHA BHA PHDA 30 Days Miracle Truecica Clear Pad

    Some by Mi AHA BHA PHDA 30 Days Miracle Truecica Clear Pad in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Some by Mi

    AHA BHA PHDA 30 Days Miracle Truecica Clear Pad

    $18

    Amazon

    $25

    Ulta Beauty

    Why it's worth it: Ask an Allure editor where they first fell for PHAs, and don't be surprised if the answer starts with K-beauty, as Korean skincare has long prioritized gentle, barrier-conscious formulas that don't skimp on results. Some By Mi's AHA BHA PHA 30 Days Miracle Truecica Clear Pads are a bit stronger than your average PHA formula, so we'd stick to using them once or twice a week. That’s because lactobionic acid works in tandem with 0.5% betaine salicylate (a gentler BHA derived from beets), citric acid, and 85% willow bark water to smooth rough texture, clear clogged pores, and rein in excess oil. While the PHA provides gentle resurfacing and hydration, tea tree and the brand's soothing Truecica complex, spotlighting Centella asiatica, calm and balance acne-prone and oily skin.

    Allure commerce market editor Sarah Hoffmann using the Some by Mi AHA BHA PHA 30 Days Miracle Truecica Clear Pad

    Sarah HoffmannSelfie of Sarah Hoffmann after using the Some by Mi AHA BHA PHA 30 Days Miracle Truecica Clear Pad

    Hoffmann after using the Some by Mi AHA BHA PHA 30 Days Miracle Truecica Clear Pad

    Sarah Hoffmann

    Tester feedback from commerce producer Sarah Hoffmann

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    “I treat these toner pads like a first aid kit for my skin. Whenever I'm inconsistent about skin care, the first place the neglect starts to show is around my nose and chin, where I'm prone to clogged pores. Whenever I notice this kind of congestion, a day or two of using these exfoliating pads clears that right up. My skin is pretty sensitive, so I appreciate how these toner pads are perfectly dosed with the right amount of product, so I don't need to stress about over-exfoliating. The first time I used these after a week of not-so-great skin, I woke up the next day and genuinely thought, ‘Well, that made my skin perfect.'" —Sarah Hoffmann, commerce producer

    More to know

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    • PHA percentage: 0.01%
    • Key ingredients: lactobionic acid, 85% willow bark extract, tea tree oil, betaine salicylate, Centella asiatica extract, 0.01% citric acid
    • Fragrance-free: free of synthetic fragrance, but has peppermint oil

    Best for Sensitive Skin: The Inkey List PHA Toner

    The Inkey List PHA Toner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    The Inkey List

    PHA Toner

    $18

    Amazon

    $15

    Sephora

    Allure contributing commerce writer Christa Joanna Lee applying The Inkey List PHA Toner

    Christa Joanna Lee

    Why it's worth it: Known for its less-is-more approach to skin care, The Inkey List has built its reputation on making active ingredients easy to understand—and The Inkey List PHA Toner, aptly named for its hero ingredient, is a prime example. The straightforward formula doesn't try to do too much beyond its core ingredients, which include “a lower concentration of 3% gluconolactone to gently smooth rough skin texture,” says Dr. Vieira. It’s paired with 3% niacinamide to brighten and support the skin barrier, while aloe vera and glycerin replenish moisture so skin never feels stripped. Sensitive skin types will especially appreciate the gentle approach, as will anyone dealing with redness or rosacea, according to Dr. Turegano.

    Allure contributing commerce writer Christa Joanna Lee before applying The Inkey List PHA Toner

    Lee before applying The Inkey List PHA Toner

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee after applying The Inkey List PHA Toner

    Lee after applying The Inkey List PHA Toner

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “The Inkey List PHA Toner is about as uncomplicated as a toner gets. There's no sting, no irritation, no sticky residue, and no scent, so it gets to work smoothing away rough, built-up skin without making my sensitive skin unhappy. I did notice a tiny bit of pilling before makeup one morning, but I suspect that had more to do with all the dead skin it was lifting (and me not giving it quite enough time to dry) than the formula itself. Its travel-friendly size makes it easy to bring along wherever you go—I'm almost out for toting this around and definitely need to restock." —Christa Joanna Lee, contributing commerce writer

    More to know

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    • PHA percentage: 3%
    • Key ingredients: gluconolactone, 3% niacinamide, aloe vera, glycerin
    • Fragrance-free: yes

    Best for Uneven Texture: Mara Flower Acid Algae Serum

    Blue bottle of Mara Flower Acid Algae Serum on light gray backgroundSave to wishlistSave to wishlist

    Mara

    Flower Acid Algae Serum

    $74

    Amazon

    $74

    Sephora

    $74

    Bluemercury

    Allure beauty director Sarah Kinonen applying the Mara Flower Acid Algae Serum

    Sarah Kinonen

    Why it's worth it: If you already have dry skin, the last thing you want is an exfoliant that leaves it feeling even more parched. Mara’s Flower Acid Algae Serum proves that gentle exfoliation and deep hydration can coexist. Alongside gluconolactone and 11% lactic acid to smooth rough texture and lift away dull skin, the formula is packed with moisturizing squalane, hydrating glycerin, and a blend of nourishing botanical oils (including milk thistle seed, black currant, and evening primrose) to replenish lipids as it exfoliates. Marine algae and plankton extracts support the skin barrier and boost hydration, while antioxidant-rich flower extracts, such as daisy and hibiscus, brighten the complexion. Plus, it won a Best of Beauty Award in our clean category, meaning it's formulated without the 14 ingredient classes outlined in our Clean Standard.

    Kinonen before applying the Mara Flower Acid Algae Serum

    Kinonen before applying the Mara Flower Acid Algae Serum

    Sarah KinonenKinonen after applying the Mara Flower Acid Algae Serum

    Kinonen after applying the Mara Flower Acid Algae Serum

    Sarah Kinonen

    Tester feedback from beauty director Sarah Kinonen

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    “I use this serum every other night in place of my prescription Tretinoin. After cleansing and before moisturizer, I massage a small pump into my skin from my forehead down my neck. As someone who has easily irritated skin, this never causes the usual side effects I experience with potent serums, like inflammation and/or flaking. Instead, it leaves my skin feeling smooth and looking glowy. I'll admit that $74 for an exfoliating serum is a bit pricey, but I promise it's worth the investment! I've recommended it to so many friends and family members, and they've all agreed with how great the results are.” —Sarah Kinonen, beauty director

    More to know

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    • PHA percentage: not disclosed
    • Key ingredients: gluconolactone, 11% lactic acid, squalane, glycerin, milk thistle seed oil, black currant oil, evening primrose oil, marine algae, plankton extracts, daisy, hibiscus
    • Fragrance-free: yes

    Frequently Asked Questions

    Are PHAs good for sensitive skin?

    PHAs are widely considered one of the best exfoliating acids for sensitive skin. "Because they have a larger molecular size than AHAs like glycolic acid, they penetrate more slowly and tend to cause less stinging, redness, and irritation while still helping to smooth texture and brighten the skin," says Dr. Turegano. Another bonus: "PHAs have humectant properties, so they attract water to the skin while they exfoliate," she says. That means you get the smoothing and brightening benefits of chemical exfoliation without the tight, stripped feeling that can sometimes accompany stronger acids. If your skin is dry, reactive, or easily irritated, PHAs are an excellent place to start. “If you’re experiencing any irritation with a PHA though, it’s your body’s way of telling you it’s time to dial back frequency,” adds Dr. Vieira.

    Can I use PHAs every day?

    For many people, yes. "PHAs are gentle enough to be used daily," says Dr. Turegano. But how often you should reach for them “depends on your skin type, the strength of the formula, and what other active ingredients are already in your routine,” she says. If you're new to exfoliating acids or have sensitive skin, she recommends easing in by using a PHA product “a few times a week, then gradually increasing to daily use as your skin tolerates it,” she says. As with any exfoliant, pay attention to signs of overdoing it—like persistent redness, dryness, or stinging—and scale back if needed.

    Do PHAs play well with other actives like retinol or vitamin C?

    "PHAs generally play very well with other skin-care ingredients, including retinoids and vitamin C," says Dr. Turegano. Because they're gentler than stronger exfoliating acids, they're less likely to compound irritation. That said, if you have sensitive skin or are layering multiple actives, Dr. Turegano recommends “introducing new products gradually and paying close attention to how your skin responds before increasing frequency.”

    Meet the experts

    • Mamina Turegano, MD, a board-certified dermatologist, internist, and dermatopathologist based in New Orleans
    • Carlos Vieira, a board-certified dermatologist at The Dermatology Specialists based in Philadelphia

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best PHA products, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from makeup artists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 9 Best Hair Masks for Frizzy Hair That Won’t Weigh Down Your Strands

    9 Best Hair Masks for Frizzy Hair That Won’t Weigh Down Your Strands

    A collage of an Allure editor holding an Amika hair mask alongside other product silos on a light pink backgroundCollage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

    To smooth flyaways and other wild, tough-to-control wisps, treat your strands to one of the best hair masks for frizzy hair. “Using hair masks helps to prevent breakage and leaves the hair feeling healthy and frizz-free,” says Los Angeles-based hairstylist Kylee Heath. “A mask helps the ends stay hydrated and keeps the cuticle smooth.”

    These at-home hair treatments have a leg up on the usual conditioners and styling creams thanks to their über-moisturizing ingredients, like castor, coconut, and argan oils. Plus, you don’t have to worry about their formulations weighing hair down, since they easily rinse off; all you’ll be left with is a silky, shiny base for your next hairstyle. If you need a frizz-defying treatment mask, these deep-conditioning formulas provide all the moisturizing properties that crinkled strands need to look and feel their best. Keep reading for the formulas loved by hairstylists and editors alike.

    Our Top Hair Masks for Frizzy Hair

    • Best Overall: Isima Súperbomba Triple Repair Peptide Hair Mask, $38
    • Best for Dull Hair: Pureology Smooth Gloss Mask, $45
    • Best for Damaged Hair: Olaplex Rich Hydration Moisture Mask, $44
    • Best for Curly Hair: Amika ​​The Kure Intense Bond Repair Mask, $44
    • Best Drugstore: L'Oréal Paris Elvive Total Repair 5 Damage Erasing Balm, $9

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What causes frizz?
    • How can I minimize frizz?
    • Can I use a hair mask every day for frizzy hair?
    • What are the disadvantages of a hair mask?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Isima Súperbomba Triple Repair Peptide Hair Mask

    Isima Súperbomba Triple Repair Peptide Hair Mask in branded component on a light gray background with the 2025 allure best of beauty seal in the top right cornerSave to wishlistSave to wishlist

    Isima

    Súperbomba Triple Repair Peptide Hair Mask

    $38

    Ulta Beauty

    A photo of Allure executive beauty director Jenny Bailly after using the Isima Súperbomba Triple Repair Peptide Hair Mask

    Allure executive beauty director Jenny Bailly after using the Isima Súperbomba Triple Repair Peptide Hair Mask

    Jenny Bailly

    Why it’s worth it: Shakira’s hair-care line, Isima, is the latest addition to the ever-prolific list of celebrity beauty brands, and the Súperbomba Triple Repair Peptide Hair Mask is among its standout offerings. This 2025 Best of Beauty Award winner has an impressive ingredient list, starting with nonapeptide-3, a retinol alternative that helps keep the scalp clean and buildup-free. It’s bolstered by two proprietary ingredients: GluconaBond, which helps reinforce weakened strands by recreating lost hydrogen and ionic bonds, and FiberSeal to help smooth and seal the cuticle. (There’s also soy and rice hydrolyzed proteins for restoring keratin.) So the thick, creamy mask doesn’t just leave hair looking frizz-free and silky smooth; it improves overall hair health, repairing and preventing damage along the entire strand to increase strength and decrease breakage.

    Allure senior commerce editor Sarah Felbin before applying the Isima Súperbomba Triple Repair Peptide Hair Mask

    Allure former senior commerce editor Sarah Felbin before using the Isima Súperbomba Triple Repair Peptide Hair Mask

    Sarah FelbinAllure senior commerce editor Sarah Felbin after applying the Isima Súperbomba Triple Repair Peptide Hair Mask

    Felbin after using the Isima Súperbomba Triple Repair Peptide Hair Mask

    Sarah Felbin

    Tester feedback from executive beauty director Jenny Bailly

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    “After using this three times in one week—once I left it on for 10 minutes, the other times I rinsed out after maybe two minutes—my [long, gray-and-bleached hair] was much softer and less fuzzy. The musky-sweet fragrance I could do without, but it doesn’t stick around once my hair is dry, so fine, I’ll deal with it for the silkier hair. “And the packaging is 10/10—the soft-touch/matte finish doesn’t slip around in the shower and the lid has a little doohickey (I think that’s the official term) on the edge that lets you easily open it with wet hands.” —Jenny Bailly, executive beauty director

    Tester feedback from former senior commerce editor Sarah Felbin

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    “A hair mask needs to be seriously hydrating to make a difference in my thick, frizzy, wavy hair. I absolutely love this one from Isima because it has a creamy, super-satisfying texture (like a really good body butter) and actually gives me results I can see after one shower. It only has to sit for 5 to 10 minutes—after rinsing it out, my wet hair already feels softer and smoother. Then, after drying, I notice that my hair looks way healthier and shinier. It tames frizz and provides results that last until the next time I use it (usually about a week). I'm obsessed!” —Sarah Felbin, former senior commerce editor

    More to know

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    • Key ingredients: nonapeptide-3, GluconaBond, soy and rice hydrolyzed protein
    • How long to leave in: 5-10 minutes
    • Frequency of use: weekly

    Best for Dull Hair: Pureology Smooth Gloss Mask

    Pureology Smooth Gloss Mask in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Pureology

    Smooth Gloss Mask

    $45 $33 (27% off)

    Amazon

    $45

    Sephora

    $45

    Ulta Beauty

    Why it’s worth it: The key to shine is hydration, which is exactly what Pureology’s Smooth Gloss Mask provides via a trio of ingredients that work together to attract and retain moisture—imparting a glass-hair finish that’ll round up compliments from everyone around you. Said ingredients include serine, a water-drawing humectant, as well as alanine, which repels excess moisture, and smoothing glycine. The creamy formula, while thick, isn’t super heavy (it feels closer to a lotion than butter), so it won’t weigh down hair that’s on the thinner or finer side. Along with how quickly it works—you can clock an immediate improvement in luster in sub five minutes— this mask also scores points for its fruity-floral scent, which features notes of red currant, magnolia, and sandalwood.

    Allure commerce editor Sarah Han before applying the Pureology Smooth Gloss Mask

    Allure commerce editor Sarah Han before applying the Pureology Smooth Gloss Mask

    Sarah HanHan after applying the Pureology Smooth Gloss Mask

    Han after applying the Pureology Smooth Gloss Mask

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “Regular conditioners rarely do much for my dry, color-treated hair, so I have to reach for a hair mask at least once a week to soften my strands. This Pureology mask smells divine and I appreciate that it’s literally made for my hair type (color-treated and frizzy). It does a much better job at minimizing frizz than most hair masks, even though I’m not particularly skilled at blowouts, and I love that it works fast. I can’t be bothered to stand in the shower for 10 minutes waiting for a mask! It’s thick but not heavy, which is the perfect balance for my fine but dense hair. Post-shower, my hair actually has a sheen to it, which is truly a feat.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: serine, alanine, glycine
    • How long to leave in: 3 to 5 minutes
    • Frequency of use: weekly

    Best for Curly Hair: Amika ​​The Kure Intense Bond Repair Mask

    Amika ​​The Kure Intense Bond Repair Mask in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Amika

    The Kure Intense Bond Repair Mask

    $44

    Amazon

    $44

    Sephora

    Allure senior commerce director Shanna Shipin applying the Amika ​​The Kure Intense Bond Repair Mask

    Shanna Shipin

    Why it's worth it: Dehydrated curls need intensive moisture to maintain their natural bounce, which is why our curly-haired editors love the defining results of Amika’s ​​The Kure Intense Bond Repair Mask—and they aren’t the only ones. "This one is great for heat-damaged or overly processed hair," says Ohio- and New York City-based hairstylist Mia Santiago. The fast-acting formula packs a triple punch of moisture with hyaluronic acid, squalane, and polyglutamic acid, along with sea buckthorn extract for antioxidant protection against environmental-related damage. Plant butters, including mango and shea, help this thick and creamy mask lock in moisture—not to mention, lend it that rich consistency. (Those with finer curls might want to opt for the Smooth Over Frizz-Fighting Hair Treatment Mask instead.)

    Shipin before applying the Amika ​​The Kure Intense Bond Repair Mask

    Shipin before applying the Amika ​​The Kure Intense Bond Repair Mask

    Shanna ShipinShipin after applying the Amika ​​The Kure Intense Bond Repair Mask

    Shipin after applying the Amika ​​The Kure Intense Bond Repair Mask

    Shanna Shipin

    Tester feedback from senior commerce director Shanna Shipin

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    “This mask is my go-to when I've gone a bit too blow-dry-brush-happy on my hair. I only use it once every few weeks, but it's a nonnegotiable in my shower. It instantly brings softness and adds shine, but The Kure doesn't just make my hair look healthier; I keep coming back to this mask because I find that it truly revives my strands, virtually undoing the split ends I habitually create, resealing each one. Despite using it for years, I still can't pinpoint a smell (it's not one to remember, apparently!). And note that you really need to take your time washing it out; a little goes a long way, and it's easy to over-apply. I have thick hair, but I can imagine someone with finer hair finding the product to be heavy.” —Shanna Shipin, senior commerce director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: squalane, hyaluronic acid, polyglutamic acid, sea buckthorn extract
    • How long to leave in: 5 to 10 minutes
    • Frequency of use: once per week

    Best for Damaged Hair: Olaplex Rich Hydration Moisture Mask

    Olaplex Rich Hydration Moisture Mask in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Olaplex

    Rich Hydration Moisture Mask

    $44

    Amazon

    $44

    Nordstrom

    $44

    Dermstore

    Allure commercial editorial assistant Hailey Roy applying the Olaplex Rich Hydration Moisture Mask

    Hailey Roy

    Why it’s worth it: Best suited for dry, medium-to-coarse hair, Olaplex’s Rich Hydration Mask deposits plenty of frizz-free shine, thanks to its avocado and shea conditioning complex (which provides a hefty dose of hydration and moisture), but it’s the Biometric Cuticle Technology that’s the captain of the damage-fighting arm. It wraps around each strand to keep moisture in and cuticle damage at bay, thereby strengthening them over time and allowing them to grow healthy, strong, and smooth. The mask’s consistency is appropriately thick and buttery; that said, it provides excellent slip for detangling and leaves the hair feeling smooth and soft, not heavy or greasy. However, for finer hair types, Olaplex’s Weightless Nourishing Mask is the better move.

    Roy before applying the Olaplex Rich Hydration Moisture Mask

    Roy before applying the Olaplex Rich Hydration Moisture Mask

    Hailey RoyRoy after applying the Olaplex Rich Hydration Moisture Mask

    Roy after applying the Olaplex Rich Hydration Moisture Mask

    Hailey Roy

    Tester feedback from commerce production assistant Hailey Roy

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    “Usually, you need to try a hair mask a few times to truly see results, especially when you have very dry hair like moi, which is why the Olaplex Rich Hydration Moisture Mask thoroughly surprised me in the best way possible. As soon as I dug my fingers into the jar and saw the indentations my fingers left behind in the rich, thick cream, I knew this mask would hydrate my curls well and keep my intense frizz in check. My favorite part about this mask is that I didn’t need to use heaps of styling cream or leave-in conditioner after my wash day for my curls to pop. This mask had already done the job. Plus, I only left it in my hair for about 15 minutes before washing it out (I usually aim for an hour with hair masks), and it still left my curls soft and shiny.” —Hailey Roy, commerce production assistant

    Key facts

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: biometric cuticle technology, avocado oil, shea butter, sunflower seed oil, safflower seed oil, coconut oil
    • How long to leave in: 3 to 5 minutes
    • Frequency of use: weekly

    Best for Thick Hair: Mise en Scene Argan Oil Repair Mask

    Mise en Scène Argan Oil Repair Mask in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Mise en Scene

    Argan Oil Repair Mask

    $20

    Amazon

    $18

    Olive Young

    Allure contributing writer Christa Joanna Lee applying the Mise en Scene Argan Oil Repair Mask

    Christa Joanna Lee

    Why it’s worth it: The word “rich” might not immediately come to mind when you think of K-beauty; after all, the category is known for featherweight SPFs, instantly absorbing serums, and cushiony makeup. But Mise en Scene’s Argan Oil Repair Mask fits the descriptor so well, you’d think it has robust investments and a real estate portfolio. The balm-like formula is anchored by a capsule technology that delivers argan, amino acids, and proteins deep within strands. It takes what could be called a “beauty starts on the inside” approach: By improving the strands’ ability to retain moisture from the inside—addressing breakage, dullness, split ends, and frizz–it leaves them shiny and smooth on the outside. The sumptuous texture makes it better suited to thicker hair types, but it still absorbs quickly and won’t leave your hair feeling heavy or greasy.

    Lee before applying the Mise en Scene Argan Oil Repair Mask

    Lee before applying the Mise en Scene Argan Oil Repair Mask

    Christa Joanna LeeLee after applying the Mise en Scene Argan Oil Repair Mask

    Lee after applying the Mise en Scene Argan Oil Repair Mask

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “I’ve just had my once-a-year haircut, so my ends were actually in pretty good shape—but the cold, dry weather where I live has completely zapped my hair of moisture and shine. The Mise en Scène Argan Oil Repair Mask is very thick and rich when you scoop it out, so I was genuinely surprised by how quickly it absorbed without weighing my hair down. It instantly detangles, and the scent is so good. My only qualm is standing around in a robe in the cold while it does its thing—but that’s true of any leave-in—and it works so well at nourishing my dry hair that I’m still excited to use this in the shower all season long.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: argan oil, amino acids, proteins, panax ginseng root extract, laminaria japonica (kelp) extract
    • How long to leave in: 3 to 5 minutes
    • Frequency of use: weekly

    Best for Fine Hair: Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask

    Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Briogeo

    Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask

    $34

    Amazon

    $34

    Nordstrom

    $34

    Sephora

    Why it’s worth it: Worried about weighing down already fine hair? Consider a scalp mask instead. Houston-based hairstylist Kimberly Michelle recommends Briogeo’s Charcoal + Tea Tree Cooling Hydration Scalp Mask to those working with this hair type. “For fine hair, sometimes the goal isn't adding more weight or moisture to the hair fiber: It is about removing what does not belong so the hair can feel lighter, fuller, and more responsive to styling,” Michelle explains. This thinner, lotion-like cream does just that by harnessing charcoal to remove product buildup, while soothing scalp irritation with tea tree, peppermint, and spearmint oils. Though you have the option of following up with an all-over mask, we recommend a lightweight, frizz-fighting leave-in conditioner to keep your hair looking airy and lifted.

    More to know

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    • Key ingredients: charcoal, tea tree oil, peppermint oil, spearmint oil, hydration complex (hyaluronic acid and aloe vera)
    • How long to leave in: up to 10 minutes
    • Frequency of use: weekly

    Best for Dry Hair: Gisou Honey-Infused Hair Mask

    Gisou Honey-Infused Hair Mask in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Gisou

    Honey-Infused Hair Mask

    $44

    Amazon

    $44

    Sephora

    $44

    Revolve

    Why it's worth it: If your hair is chronically dry, color-treated, or feels especially brittle after one too many hot-tool sessions, treat it to the ultra-moisturizing cocktail that is Gisou’s Honey-Infused Hair Mask. As its name suggests, the main ingredient in this custardy formula is honey, which has hydrating properties to soften and enhance shine. The supporting stars include hyaluronic acid at two different molecular weights—a higher one for instant gloss and a lower one to hydrate deep within the strands—as well as biomimetic ceramides that fill gaps in the hair’s surface to smooth everything out. The resulting formula “leaves hair feeling soft, hydrated, and fluffy without heaviness," says bicoastal hair colorist Tylor Johnson.

    More to know

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    • Key ingredients: honey, coconut oil, baobab extract
    • How long to leave in: 5 to 7 minutes
    • Frequency of use: up to twice per week

    Best Drugstore: L'Oreal Paris Elvive Total Repair 5 Damage Erasing Balm

    L'Oreal Paris Elvive Total Repair 5 Damage Erasing Balm in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    L'Oreal Paris

    Elvive Total Repair 5 Damage Erasing Balm

    $9 $8 (11% off)

    Amazon

    $8

    Walmart

    Why it's worth it: Some of the most hardworking formulas go for as little as $10. Case in point: L'Oréal Paris’ Elvive Total Repair 5 Damage Erasing Balm is a creamy mask that “uses ceramides and almond oil to repair dryness and bring back smoothness,” explains hairstylist Dimitris Giannetos (the ceramides are part of the brand’s Repair Concentrate, which also includes protein). It targets all the usual suspects when it comes to rough hair texture—think tangles, split ends, and brittleness—and does so with a light, green-floral scent. Despite what the name might suggest, the formula doesn’t feel especially thick or heavy; indeed, if you’re looking for intense repair, you can use it daily as a replacement for your conditioner, or even as a co-wash.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: ceramides, almond oil, Repair Concentrate (hydrolyzed wheat protein)
    • How long to leave in: 3 to 5 minutes
    • Frequency of use: once per week minimum, up to daily

    Best for Blowouts: Kérastase Discipline Maskeratine

    Kérastase Discipline Maskeratine in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    Kérastase

    Discipline Maskeratine

    $68

    Amazon

    $68

    Sephora

    Why it’s worth it: If the goal is a bouncy, frizz-free blowout, take note: “[Kérastase’s Discipline Maskeratine] is a formula I recommend for individuals looking to improve manageability, softness, and frizz control without sacrificing movement,” says Michelle. Through its Morpho-Kératine Complex and a blend of softeners and lipids, it tames flyaways, seals split ends, and leaves hair smooth and protected against blow-drying heat. Between the floral fragrance and the creamy texture, there’s something almost vintage skin care-coded about the sensorial experience of this mask; fitting, given how it leaves the hair with a “gets her hair done at the beauty parlor every two weeks” sheen. “I appreciate that it helps create a polished finish without leaving the hair feeling overly coated or weighed down,” says Michelle.

    More to know

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    • Key ingredients: glycerin, arginine, serine
    • How long to leave in: 5 minutes
    • Frequency of use: weekly

    Frequently Asked Questions

    What causes frizz?

    Frizz is caused by a lack of moisture. When your hair is particularly dry, your strands will try to draw in water from the air (hence why your hair might poof on humid days), which messes with your hair's natural smoothness. “Humidity is a big culprit, but things like chemical treatments and naturally dry hair also increase the likelihood of frizz,” he says. (Chemical treatments, like hair dye, bleach, and relaxers, all damage the cuticle of the hair, leaving it drier and more susceptible to frizz.) Giannetos also notes that curly and textured hair types are naturally more prone to frizz “because it's harder for your scalp’s natural oils to keep those strands smooth.” Hair that’s damaged from constant heat styling is also prone to frizz, notes Heath.

    How can I minimize frizz?

    To ensure your hair stays smooth and frizz-free, Giannetos says to use hydrating products at home to maintain your strands’ texture. Both Giannetos and Heath agree that moisturizing hair masks are one of the best ways to ensure your hair is properly conditioned.

    Hair masks are a big stepping stone to smoother hair, but if you’re using heated tools, Giannetos says to make sure you take the proper steps to protect your delicate hair shaft as you expose it to heat. “Let your hair air dry or use a diffuser if blow-drying, and always use a heat protectant when styling,” he says. Giannetos adds to avoid over-washing and to sleep on a satin or silk pillowcase to reduce friction overnight.

    Can I use a hair mask every day for frizzy hair?

    Across the board, experts advise against using hair masks every day. “Using them more often won't eliminate the frizz,” explains New York-based master colorist Lauren Paglionico. “Frizz usually happens due to your curl or texture, breakage, or humidity.”

    Not only will overuse do nothing to address your frizz—it could also undermine the rest of your routine, and even your general hair health. “When hair masks are used too frequently, they can create buildup and excessive weight on the hair fiber, leaving the hair looking limp, feeling heavy, and becoming more difficult to style,” explains Michelle.

    Most hair masks will suggest weekly use, and “for most people, once a week is sufficient,” says Michelle. “Those with highly porous, chemically treated, or very dry hair may benefit from two treatments per week, while finer hair types often require less frequent use.”

    What are the disadvantages of a hair mask?

    Hair masks can “weigh down” the hair—as in leave it coated in product and heavy-feeling—especially for certain hair types and with improper usage. “Using too heavy a mask too often, especially on fine hair, can make the hair flat and look greasy,” explains hairstylist Gina Rivera. Additionally, some protein-heavy masks can lead to an overload of protein, she says, which (as counterintuitive as it may sound) can “actually make the hair become dry and brittle.”

    And it isn’t just your hair that’s at risk for buildup. “Another issue is applying a rich mask directly to the scalp when it is intended only for the hair fiber,” says Michelle. “This can contribute to buildup, especially for individuals who already struggle with excess oil, dead skin accumulation, or infrequent cleansing.” As such, it’s important to concentrate masks on the mid-lengths and ends, “unless the product is specifically formulated for scalp use,” she says.

    Meet the experts

    • Tylor Johnson, a hairstylist based in New York City and Los Angeles
    • Angelo David, a hairstylist and founder of Angelo David Salon in New York City
    • Mia Santiago, a hairstylist based in Ohio and New York City
    • Dimitris Giannetos, a hairstylist based in New York, Los Angeles, and Paris
    • Kylee Heath, a hairstylist based in Los Angeles
    • Annalouise Rusk, a hairstylist based in Boston
    • Kimberly Michelle, a hairstylist, educator, and founder of Mint Well Head in Houston
    • Lauren Paglionico, a master colorist based in New York City
    • Gina Rivera, a hairstylist based in Las Vegas

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn't want to pick up a purple shampoo that's only been reviewed by someone with, say, auburn hair, or a diffuser that's never been tested by anyone with curls—right?

    For our review of the best hair masks for frizzy hair, we enlisted the help of multiple editors, writers, contributors, and hairstylists who all want frizz-minimizing formulations for their own hair-care routines. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Zendaya Is Making Eye Shadow Cool Again—See the Photos

    Zendaya Is Making Eye Shadow Cool Again—See the Photos

    Zendaya wears a white dress and braid crown with blue eye shadow.Getty ImagesSave StorySave this storySave StorySave this story

    Eye shadow was everywhere in the mid-2010s, especially on YouTube, where makeup artists and beauty influencers taught eager viewers how to craft a cut crease and layer warm-toned shadows into a full-on smoky eye for 8 a.m. algebra class. But as the 2010s faded into the 2020s, eye shadow faded too, replaced by the reigning “clean girl” aesthetic. However, it appears that we're on the horizon of an eye shadow comeback, and Zendaya is one celeb bringing it back to the forefront.

    Though she wears very minimal makeup as the goddess Athena in her new movie The Odyssey, Zendaya and her makeup artist Ernesto Casillas have been having fun with light, ethereal shadows while on the press trail. For the Paris stop, they went for a frosty, icy baby blue shade, which Casillas brushed across most of Zendaya's lids and into the inner corners. Casillas then swept a champagne color under her brows and a shimmery, pearlescent hue underneath her lower lashline, and paired the blue eye shadow with fluttery lashes and majorly dewy pink blush. (The exact shadow Casillas used is from Prada Beauty's Dimensions Multi-Effect Eyeshadow Palette in 5 Pure, which also includes a gold and auburn color.)

    Zendaya wears blue eye shadow and a white gown.Getty Images

    It was their first major look, however, that has gone the most viral: bright white shadow concentrated in the inner corners of her eyes, giving her a goddess-like glimmer in the camera lens. Since she wore it for the London premiere, it's been endlessly reposted and replicated on TikTok, leading us to believe that not only is eye shadow due for a comeback, but inner-accent eye shadow in particular! There's also been some spirited discussion about inner-corner shadow, with Gen Z and Gen Alpha makeup fans encountering the look for the first time and Gen X and millennials being like, “What? I never stopped doing this!” (Another star who has really embraced the eye shadow life: Zara Larsson, whose tropical-hued glam also has makeup fans reaching for their blending brushes.)

    Zendaya posing in a white highneck dressPhoto: Getty Images

    If it's been awhile since you dusted off your favorite eye shadow palette, it might be time to revisit those light, cool-toned pastel shadows once more—the prettiest way to cool off your look this summer.

  • I Finally Found Perfumes That Don’t Trigger My Headaches

    I Finally Found Perfumes That Don’t Trigger My Headaches

    Image contains Allure contributing commerce writer Christa Joanna Lee with the By Rosie Janes White Tee surrounded by a...Collage: Paula Balondo; Source images: Courtesy of Allure editor and brandsSave StorySave this storySave StorySave this story

    Need a new Korean serum? I'm your girl. Want beachy waves? I have seven texturizing sprays I adore. But if you had asked me for the best fresh perfumes, until recently, I would've come up empty. As someone with year-round allergies, an extremely sensitive nose, and reactive skin, I've spent the better part of the last decade avoiding fragrance altogether. For me, it’s not just about a fragrance that smells unpleasant; the wrong one can also derail my entire day with a pounding headache.

    Turns out, there's a reason some of us can happily wander through the fragrance department while those like me can’t make it past the first spritz. "Some people's brains and nervous systems are simply more sensitive to certain smells than others," says Tobias Halene, MD, a board-certified psychiatrist based in Greenwich, Connecticut. Because your sense of smell is wired directly to areas of the brain involved in alertness, emotion, memory, and pain, strong fragrance molecules can overstimulate the nervous system in susceptible people, he says. "For some, strong smells turn the brain's 'volume knob' up too high, and the brain responds with pain.”

    My Top Fresh Perfumes

    • Shower Power: DedCool XtraMilk Eau de Parfum, $90
    • Cotton Cloud: Clean Reserve Warm Cotton Eau de Parfum, $48
    • Breezy Does It: Jo Malone Wood Sage & Sea Salt, $95
    • Freshly Picked: Clinique Happy Body Spritz, $34

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What actually happens in the brain when a scent triggers a headache?
    • When people say they want to smell “fresh” or “clean,” what are they really asking for?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    The good news: Finding the right categories of light fragrances has completely changed my relationship with perfume. “When people ask for a scent that smells ‘fresh’ or ‘clean,’ they're usually looking for something polished, pretty, effortless, and modern that enhances femininity without feeling heavy or overly perfume-y,” says Janiece Trizzino, VP of innovation and product at Scentbird New York City. Those scents often rely on sparkling citrus, crisp aldehydes, airy florals, soft white musks, and sheer woods that feel clean and uplifting instead of overpowering.

    “A fragrance starts to feel heavy when there is too much richness, sweetness, or projection,” says Trizzino, pointing to notes like dense vanilla, caramel, syrupy fruits, heavy amber or patchouli, oud, tobacco, incense, smoky woods, or very creamy white florals. “If they are used too intensely, the scent can feel like it enters the room before you do.”

    If you're in the same boat, fragrance isn't exactly a category that's easy—or inexpensive—to experiment with. With guidance from our experts, I sniffed out the best options for you. Ahead, the best clean-smelling perfumes that finally made me a perfume person—and just might do the same for you.

    Your Skin, But Better

    Bvlgari’s Eau Parfumée Thé Blanc in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Bvlgari

    Eau Parfumée Thé Blanc

    $165

    Nordstrom

    Allure contributing writer Christa Joanna Lee applying Bvlgari Eau Parfumée Thé Blanc.

    Christa Joanna Lee

    There's a reason "you smell good" is one of the best compliments a fragrance can earn. The most beloved skin scents don't smell overtly perfumey—they smell like you, only fresher, as if you just stepped out of the shower. Perfumers often create this effect with notes like white musk, skin musk, aldehydes, watery florals, sheer woods, and delicate citrus, which together can evoke a cozy sense of self-care. There is also a softer, more modern version of clean “built around rice, milk, and sandalwood,” Trizzino says. They create a creamy, barely there effect that feels gentle and intimate.

    I recently discovered Bvlgari’s Eau Parfumée Thé Blanc's blend of white tea, soft musk, and delicate woods that's the fragrance equivalent of slipping on a perfect LBD—it instantly makes me feel chic. Better yet, it never feels like an obvious cloud of fragrance. It smells more like it’s emanating from your skin rather than sitting on top of it, and is just as fitting for a day at the office as it is for an intimate dinner. The scent's soft, skin-like quality makes it an easy choice for those of us with sensitive noses.

    No Makeup Makeup No Fragrance Fragrance in branded component on a light gray backgroundSave to wishlistSave to wishlist

    No Makeup Makeup

    No Fragrance Fragrance

    $75

    Amazon

    Juliette Has A Gun Not a Perfume in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Juliette Has a Gun

    Not a Perfume

    $150

    Amazon

    $150

    Sephora

    A sister brand to No Makeup Makeup, No Fragrance Fragrance is a true skin scent, designed to become part of your natural aroma rather than cover it up. Instead of following a traditional top-middle-base note structure, it shifts with your skin's pH throughout the day, meaning it can genuinely smell a little different on me than it does on you. On my skin, the peony and pomelo opening felt bright without ever becoming too sharp, while jasmine, musk, and sandalwood melted into a soft, skin-like finish. It doesn't have the longest wear time (I get about three to four hours before it fades), but if you have a sensitive nose too, that may actually be part of the appeal.

    Speaking of nontraditional perfumes, Juliette Has a Gun Not a Perfume is iconic in this category. Built almost entirely around the single woody-musky note Cetalox, it wears like a clean, warm second skin. This is the fragrance I wear when I want people to wonder if I just naturally smell that good.

    Dedcool Xtra Milk Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dedcool

    XtraMilk Eau de Parfum

    $90

    Amazon

    $90

    Sephora

    $90

    Revolve

    For a creamier take, DedCool’s XtraMilk Eau de Parfum is a 2024 Allure Best of Beauty Award winner that layers bergamot over soft white musk and amber for a cozy, skin-like scent that lingers close to the body. Senior editor Jesa Marie Calaor said that when she wears this, she's “never had someone come in for a handshake or a hug and not compliment me on my scent.” And after wearing this for the last month, I’ve had a similar experience.

    Straight from the Dryer

    By Rosie Jane’s White Tee in branded component on a light gray backgroundSave to wishlistSave to wishlist

    By Rosie Jane

    White Tee

    $32

    Amazon

    $32

    Nordstrom

    $32

    Sephora

    Lee is applying the By Rosie Jane White Tee.

    Christa Joanna Lee

    For some people, smelling "clean" means laundry day: Think "crisp sheets, cotton, or a favorite white T-shirt," says Trizzino. While laundry-fresh fragrances may overlap notes with skin scents, they tend to lean more heavily on powdery, soapy, and sparkling aldehydic accords, with white musk adding the soft, freshly washed feeling we associate with clean towels and clothes straight from the dryer. Together, these notes shift the focus from the intimacy of clean skin to the comforting familiarity of freshly washed fabrics, giving laundry-inspired fragrances a brighter, crisper character than skin scents. The result feels a touch more intentionally perfume-y than "your skin, but better," but don't worry, you won't smell like you spilled detergent on yourself.

    Clean Reserve Warm Cotton Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Clean Reserve

    Warm Cotton Eau de Parfum

    $48

    Amazon

    $48

    Ulta Beauty

    Snif Notewrks Clean Getaway in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Snif

    Notewrks Clean Getaway

    $74

    Snif

    As a mom of two, I spend an alarming amount of my life doing laundry, so it makes sense that I want my perfume to smell like the best part of it. By Rosie Jane White Tee is exactly what its name promises: a soft, easygoing blend of white musk, lily, rose, and sandalwood that reminds me of pulling on my favorite freshly washed T-shirt. It's clean without smelling like detergent, which is exactly why I keep reaching for it. Clean Reserve’s Warm Cotton Eau de Parfum leans a little more literal, pairing crisp citrus and aldehydes with floral cotton notes and musk to capture that just-out-of-the-dryer feeling.

    And then there's Snif’s Notewrks Clean Getaway, which takes the fresh-laundry category in a more elevated direction. I'll admit, the opening was a little strong for my sensitive nose. I get the best experience by misting it into the air and walking through it rather than spraying it directly onto my skin. But once the laundry accord settles in alongside the airy linen and soft woods, it transforms into the kind of crisp freshness that I can't stop, well, sniffing.

    Ocean Breeze, Bottled

    Jo Malone Wood Sage & Sea Salt Cologne in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Jo Malone

    Wood Sage & Sea Salt Cologne

    $95

    Nordstrom

    $95

    Sephora

    $92

    Bluemercury

    Lee is applying the Jo Malone Wood Sage & Sea Salt Cologne.

    Christa Joanna Lee

    If fresh laundry isn't your thing, there's another side of "clean" that feels more like stepping outside after a summer rain rather than folding a basket of towels. "Many modern, fresh fragrances lean into watery, green, and mineral notes to create the feeling of clean skin, fresh air, mist, green leaves, or a breeze," says Trizzino. Think cool cucumber, mineral sea salt, and sun-bleached driftwood, which call to mind the scent of salt-kissed skin after an afternoon at the beach. The floral notes in these scents tend to be just as airy. Rather than rich, bold blooms like tuberose, perfumers often turn to notes like neroli for the bright, citrusy freshness.

    Jo Malone’s Wood Sage & Sea Salt Cologne is the fragrance I immediately thought of when Trizzino describes this category. The combination of ambrette seed, sea salt, and earthy sage smells like the first five minutes of a beach vacation. It captures the feeling of windswept hair, salty skin, and that instant aahhh that comes with leaving the workweek behind. I've always loved the idea of a beachy fragrance, but too many lean into overpowering coconut or vanilla that are too heady and trigger my migraines. This one captures the feeling of sun-kissed skin instead.

    As Trizzino explains, fragrances like these work with people who have sensitive noses because "the bright notes, soft notes, and clean notes all have room to breathe," while subtle touches of woods, skin musk, or mineral warmth keep them feeling natural and lived-in rather than jarring or sterile.

    Florals with a Zesty Twist

    Clinique Happy Body Spritz in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Clinique

    Happy Body Spritz

    $34 $29 (15% off)

    Amazon

    $34

    Ulta Beauty

    Lee applying the Clinique Happy Body Spritz.

    Christa Joanna Lee

    If you're looking for the brightest take on light fragrances, start with juicy citruses paired with airy florals. "Freshness often starts with the first spray," says Trizzino, pointing to zesty notes like bergamot, mandarin, and grapefruit that create an uplifting first impression. They're often blended with lightweight florals like neroli and orange blossom, which soften the citrus without making it feel overly sweet or perfume-y. "In feminine fragrances, citrus is typically balanced with florals, musk, or woods, so it feels pretty rather than sharp," she says. Neurologically speaking, citrus-based scents are generally among the easiest to tolerate, although "very sensitive people might still react to them," says Dr. Halene.

    Clinique's Happy Body Spritz is the epitome of this bright citrus-meets-airy-floral category. I basically call it sunshine in a bottle. Juicy grapefruit, mandarin, and bergamot give it an instant burst of brightness, while delicate florals like orchids keep it feeling fresh, breezy, and not too flowery. Body mists are usually an easy win for anyone prone to headaches because they have a lower concentration of fragrance oils than an eau de parfum and tend to wear lighter and project less. The trade-off is longevity: You'll likely want to spritz again after a few hours, but it’s a small price to pay for a scent that feels cheerful, fresh, and never overwhelming.

    Skylar Isle Escape Eau de Parfum in branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Skylar

    Isle Escape Eau de Parfum

    $90

    Sephora

    Ouai North Bondi Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Ouai

    North Bondi Eau de Parfum

    $64

    Amazon

    $64

    Ulta Beauty

    $64

    Revolve

    Trizzino also recommends Skylar’s Isle Escape with “a breezy blend of bergamot, orange, cardamom, and sandalwood that captures the same sunny, effortless energy.” Then there's Ouai’s North Bondi Eau de Parfum, an effortless favorite. Since I've been using the brand's fragranced hair products for years, I already know and love their signature scents, so wearing North Bondi as a perfume never felt like a shock to my sensitive nose. You get a pop of bergamot and lemon right away, but it quickly mellows into a soft blend of jasmine, violet, white musk, sandalwood, and patchouli. Of the bunch, this one is probably the most distinctive. It has a little more presence than the others, but it dries down quickly and never feels like it's competing with me.

    Frequently Asked Questions

    What actually happens in the brain when a scent triggers a headache?

    Your sense of smell is wired directly to areas of the brain that regulate pain and alertness, which is why certain fragrances can trigger headaches in sensitive people. When a strong scent irritates the nose, sinuses, or airways, it sends signals to the brain that "may lead to inflammation and pain," says Dr. Halene. In particularly sensitive individuals, "the brain treats the smell like a threat," activating nerves in the head and face, triggering changes in blood vessels, and releasing chemicals involved in pain. From there, symptoms such as pressure, nausea, light sensitivity, and dizziness can occur. A rule of thumb for those sensitive to fragrance: “The stronger and more artificial the scent, the more likely it is to trigger a headache,” adds Dr. Halene.

    There's another reason your fragrance preferences might suddenly change: GLP-1 medications. While scientists are still studying the connection, many people taking semaglutide report that the perfumes they once loved suddenly smell too strong, too sweet, or even nauseating, underscoring that scent preferences can shift dramatically from person to person

    When people say they want to smell “fresh” or “clean,” what are they really asking for?

    When people ask for clean-smelling scents, they're usually describing a feeling more than a specific note. Rather than feeling heavy, overly sweet, or too perfume-y, these fragrances tend to follow a few key scent directions: "Citrus gives sparkle, aldehydes can create that crispness—an almost soapy brightness—and white musks and skin musks make a scent feel soft and close to the body," says Trizzino. Airy florals like muguet, peony, freesia, neroli, and orange blossom, along with watery florals, green notes, and sheer woods, round out the scent while keeping it light.

    “When someone asks for a fresh scent, they are often trying to avoid anything too sweet, too syrupy, too smoky, too powdery, too sexy, or too loud,” says Trizzino. They want something that works for everyday life (think: the office, errands, and travel) without feeling like too much. “They may not want heavy vanilla, dense amber, big patchouli, candied fruit, smoky woods, or an intense white floral,” she says.

    Meet the experts

    • Tobias Halene, MD, is a board-certified psychiatrist, chief medical officer, and cofounder of NeuroSynchrony Health, based in Greenwich, Connecticut.
    • Jeniece Trizzino is VP of innovation and product at Scentbird in New York City.

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best fresh perfumes, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from makeup artists. To learn more information about our reporting and testing processes, read our complete preview process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Manifesting Extends Its False Promise to Beauty

    Manifesting Extends Its False Promise to Beauty

    The same image of blackandwhite image of a woman's face layered on top of one another to create a kaleidescopelike effect.Illustration by Molly Dickson; Photos: iStockSave StorySave this storySave StorySave this story

    For 20-year-old Lauren, from Ontario, her best-kept beauty secret isn’t stashed in her makeup bag or hidden in her medicine cabinet—it's in her mind. She has spent years staring at other women's faces on Pinterest, cataloguing features she wants for herself, not as inspiration, but as a tool for visualisation. According to Lauren, having a clear image in her head of the physical characteristics she wants to attain, be it straight teeth or long hair, means she is better able to manifest those desired changes in her appearance. “The image doesn’t have to be a celebrity or model,” she explains. “It’s just whatever I resonate with and aspire to look like.”

    The idea that, through the power of belief, we can effectively “think” a goal into becoming reality was instilled in Lauren as a young child. Her mother was a devotee of Rhonda Byrne’s The Secret, the 2006 best-selling book that helped bring manifesting into the mainstream. But it wasn’t until Lauren’s teenage years, after she stumbled across a video from HotHighPriestess—an internet personality with 1.2 million Instagram followers and a $7-a-week manifestation app called Stella—about how she had manifested her dream body with just her thoughts, that Lauren began to consider whether it might be possible to use this practice to alter her own appearance. She was already deep in the world of YouTube beauty tutorials, so for her, it felt like the next logical step.

    At the start, Lauren’s goal was an overall “glow up”: clearer skin, “striking” eyes, healthier hair, better style. She would set aside time—from five minutes to half an hour—to visualise her desired look. The results came gradually, Lauren says, claiming that she saw her skin clear up, her eyes lighten slightly, and her cheekbones become more pronounced within a couple months. The changes didn't seem dramatic to her at first, but she got the sense manifestation was working when people began to compliment her appearance. More specifically, she manifested a “lethal face card,” using the phrase as part of an affirmation. “People then started commenting on my TikTok: ‘Oh my God, you have such a lethal face card’, ‘Your face card is so lethal’,” she says. “That kind of freaked me out.”

    Peddling an illusion

    Lauren isn’t alone in her belief in manifestation. Almost two decades after The Secret, Roxie Nafousi’s book Manifest: 7 Steps to Living Your Best Life, published in 2022, sold more than a million copies worldwide. In 2024, the Oxford Dictionary named “manifesting” its Word of the Year. Across social media, there are videos of people claiming to have manifested everything, even their soulmate or dream home. It was only a matter of a time until people like Lauren began applying the method to their physical appearance, with videos of people claiming to have achieved bigger breasts, different eye color, longer hair, and even increased height through thought alone racking up millions of views (which, given the nature of social media, is obviously not a measure of credibility). By focusing on changing immutable elements through mind power alone, the manifestation practices of Byrne and Nafousi—which promote aligning visualization with action—entered the world of magical thinking.

    Naturally, an entire cottage industry has emerged around the trend. Self-styled “coaches,” “gurus,” and manifestation experts are profiting from promises that say, with the right mindset, they can teach their followers how to think themselves hot. Some have apps, like HotHighPriestess, while others offer online mentoring sessions; many create or promote beauty subliminals, audio recordings containing hidden, positive affirmations that can now be found all over YouTube and Spotify. “There is a money making machinery behind all of this manifesting content,” notes Anna Schaffner, PhD, a former professor of cultural history at the University of Kent. “The message is often deeply commercial, but couched in esoteric and spiritual language.”

    Among these manifestation coaches is Kimberlee, age 26. She promises to help clients achieve physical transformations through one-to-one mentorship sessions priced at $350 for an hour. In most states, that’s more than the cost of an hour-long (out-of-pocket) appointment with a licensed therapist (which Kimberlee is not).

    Kimberlee turned to manifesting appearance changes in 2019, during a difficult period in her life. After losing her mother, she’d gained weight. When she tried to lose it, nothing seemed to work. She had already been practicing manifestation in other areas of her life, particularly for financial success, so the idea of using it for weight loss didn’t feel entirely out of reach. “It dawned on me one time: I could actually just manifest this,” she says, claiming the pounds dropped off over the next five months. “I wasn't working out as hard as I used to, I wasn't starving myself like I used to,” she recalls of the period when she was manifesting weight loss. “I was eating just about anything that I wanted to. It felt like [the weight] magically fell off.”

    “At the end of the day, a lot of how we look is genetically determined and constrained by our resources."

    Kimberlee now coaches people in how to attain their own manifestation goals. She’s currently working with a client who is hoping to achieve a smaller nose. “I repeatedly tell her: ‘You have your dream nose,’” Kimberlee says of their sessions. “It’s working, because she tells me there has been some movement—she’s noticing her nose getting smaller.”

    It probably shouldn’t be surprising that what these coaches are spouting is resonating with some audiences. According to Spate Data, the “manifesting” hashtag receives 109.9 million weekly views on TikTok, with #glowup and #glowuptips—two common hashtags used alongside manifesting content—each receiving hundreds of thousands of views weekly (117.9K and 305.2K respectively). Some people are also engaging in beauty manifesting as part of their effort to “looksmax,” a trend that was birthed in manosphere spaces; though, it’s important to note, most manifesting is free of the toxic overlay of looksmaxxing.

    In our time-strapped world, the idea of a quick fix has never seemed so appealing. But there’s also the fact that, as researchers suggest, humans are “cognitive misers,” meaning we often rely on mental shortcuts to make fast and efficient judgments in new or time-pressured situations. “People are relatively poor at detecting deceptive information from others, because we usually just take them at face value,” says Janet Boseovski, PhD, a professor of psychology at the University of North Carolina at Greensboro and co-author of Beyond Body Positive, whose main areas of research include body image and child development.

    With this in mind, it isn’t hard to understand how ”unscientific claims—in which influencers or coaches offer quick fixes, or simple strategies—appeal to many people precisely because they offer quick and seemingly simple solutions,” Dr. Boseovski adds. On top of this, says Charlotte Markey, PhD, a professor of psychology and director of the health sciences program at Rutgers University, “A promise like ‘you can think your way into a better face or body’ offers a seductive sense of control in a culture that constantly tells young women they are being evaluated visually.”

    These coaches are peddling an illusion, Dr. Markey continues, pointing out that, “At the end of the day, a lot of how we look is genetically determined and constrained by our resources—money, time, other responsibilities.”

    Manifesting can be understood as a way of trying to escape these constraints, and is a practice people often turn to in difficult times. For instance, in 2020, as COVID lockdowns began, Google searches for “manifesting” increased by 600%. Post-pandemic, in a time of economic and political uncertainty, it doesn’t feel like a coincidence that the phenomenon continues to be enormously popular.

    Laila, 19, is among those drawn to the idea of manifesting beauty as a faster and more affordable way to reach her aesthetic goals, saving her money she might have spent on treatments and expensive products. After manifesting better grades in school, she decided, at age 16, to shift her focus to achieving a slimmer face, clearer skin, and longer hair. Like Lauren, she says the changes were subtle at first. “You see yourself every single day and you don’t really notice it,” she explains. “Then you look at a photo from a year ago and you’re like, ‘Oh wow.’”

    When the placebo effect and puberty collide

    If it’s hard to rationalize how young women like Lauren and Laila are convinced they’re able to change biological traits like face shape or eye color, there are psychological reasons why some people will report seeing results, says Dr. Markey. “Expectation effects, placebo responses, selective attention, and confirmation bias can all shape what people think they notice,” she points out. “Research shows that if we believe something to cause a change (we believe in a placebo), we may look at ourselves and think we look better because we expect to.”

    "People ask me, ‘Oh, what type of product do you use?’ I tell them, ‘Just manifest it.’”

    Dr. Markey also thinks it’s not a coincidence that almost all of the people Allure spoke to for this article report seeing changes in their teenage years, a time of immense and fast-paced physical and psychological change. In younger people, “some ‘results’ may also reflect ordinary developmental change over time,” she explains, “since puberty and ongoing maturation naturally change bodies and faces whether or not someone is using manifestation content.”

    Laila admits to not being totally certain of the role puberty may have played in her transformation; but she’s convinced that manifestation is, at least, mostly responsible for the changes she saw. She recalls how, in high school, she didn’t have money for expensive products, like high-end shampoo and conditioner: “Still, my hair was really, really long, because I would manifest long hair growth,” she says. “I see ads [for beauty products], and I just feel like it’s a waste of time. You truly only need yourself. People ask me, ‘Oh, what type of product do you use?’ I tell them, ‘Just manifest it.’”

    It’s not just the physical changes that occur during puberty that make teenagers vulnerable to beauty manifestation; peer pressure at school and from society at large also play a big role. Says Dr. Boseovski, “Adolescents, who are very sensitive to the rewards of peer acceptance and approval, may be more likely to accept guidance of this sort from peers or other influential models they admire, and less likely to rely on science-supported claims.”

    Girls also tend to engage in more self-comparison at this age, making them more susceptible to this type of messaging, Dr. Boseovski notes. (Lauren, for example, says that she was initially attracted to manifesting content because of her insecurity, recalling, “I felt like I wasn’t the prettiest girl in the room, like I was never chosen.”) “Girls tend to lose the ‘rose-colored’ glasses that most have in early childhood where they feel very positive about themselves,” adds Dr. Boseovski. On top of this, “media exposure increases with age, and teens are inundated with messages about how they should look and ideas for how to ‘fix’ their ‘flaw.’”

    An unhealthy focus

    It’s true that research does suggest that mindset can influence behavior; and let’s be honest, actively engaging in positive thinking is certainly not a bad thing for young women. But what newer types of beauty manifesting promote—the idea that we can change often immutable things about our appearance through the power of our mind alone—is not only misguided, according to experts like Dr. Boseovski, it can also backfire, even if you go in with the best intentions.

    She draws a clear distinction between visualization plus action, such as imagining yourself with a slimmer physique while also going to the gym, and magical thinking (especially when it comes to changing things that aren’t actually changeable, like height or eye color). “Certainly, thinking positively and setting goals for oneself can be associated with success when they are appropriately coupled with behavioral change,” Dr. Boseovski says. “But repeatedly using techniques like this that aren’t well grounded in science can lead to feelings of ‘learned helplessness’—giving up on your goals because nothing you do is working—and becoming passive. So, in the long term, this becomes even less of a tool for bringing about change.”

    And while manifesting coaches claim to provide their followers improved confidence, Dr. Markey worries that these practices will only have the opposite effect. “One risk is that it keeps young women focused on the idea that their bodies are ongoing self-improvement projects rather than bodies worthy of care and respect right now,” she says, adding that: “Research on adolescents and young women suggests that appearance-focused environments, such as a bar or party, can increase self-comparison, self-objectification, and body dissatisfaction, especially during developmental periods when body image is already more vulnerable.”

    The dangers of turning insecurity into daily ritual

    For 20-year-old Kat, from New York, attempting to manifest appearance changes only worsened her self-loathing. From as early as age 10, she started listening to YouTube videos of subliminals in pursuit of things like fuller lips and longer eyelashes. “I was getting bullied at the time for my appearance, my weight, and just how I looked in general,” she says. “It felt like an easy solution to an issue that I did not know how to solve.” The specific changes she was chasing were very much shaped by conventional beauty standards. “I wanted to look like a model out of a magazine,” she recalls. (She’s not alone: The subliminal “Face Like a Model” has over 1.2 million streams on Spotify.)

    Kat would play these subliminals, which could be up to 10 hours long, overnight. “It meant my appearance was literally the last thing I thought about before bed and the first thing I thought about when I woke up,” she says. Not seeing the desired results after listening to subliminals for some months was crushing: “I would think a lot about why the effort I was putting in manifesting wasn’t showing up, and I’d just be so pissed that the universe wasn't giving me what I wanted.”

    From Dr. Markey’s perspective, the concern isn’t that subliminals and manifesting in general won’t magically change someone’s lips or eye color (they won’t); “it’s more that repeated appearance-focused listening may intensify body monitoring, reinforce dissatisfaction, and turn insecurity into a daily ritual,” she explains.

    “Repeated exposure can make certain ideas feel more emotionally important or ‘true,’ even when there’s no scientific basis for them,”

    The fear, for mental health experts, is that this unhealthy physical fixation could make people more attuned to what society says are their flaws. “Repeated exposure can make certain ideas feel more emotionally important or ‘true,’ even when there’s no scientific basis for them,” says Clint Salo, MD, the medical director of the Grove Recovery Community and a board-certified psychiatrist in Irvine, California, who specializes in behavioral health and risk-related decision making. “The brain naturally pays more attention to thoughts and cues that are repeated often, especially during adolescence.”

    Of course, these messages may not be harmful just within online manifesting communities. “It’s not the case that we should only worry about messaging that purports to be subliminal. We should be as worried about the messaging [of inadequacy] that is out there in the world that girls and women are exposed to every single day, consciously,” says Dr. Boseovski. “This additional messaging may just be adding fuel to the already raging fire.”

    A self-esteem crisis for women

    Theiadora, a 21-year-old from the Netherlands, has more recently started to reflect on the harms of using certain subliminals for making changes to her physical appearance. She believes that some of the earlier subliminals she tried as a teenager did lead to actual changes, such as one recording specifically aimed at making curly hair straight. But she also recognizes that some of the “skinny girl” subliminals she used in the past, which contained affirmations about being able to stay full without eating, contributed to unhealthy eating habits and obsessive thinking about her body.

    “It made me feel restless, like I was always looking for something about myself to change,” she says. “I started looking at myself a bit differently, more through the lens of what could be improved, rather than what already felt good.”

    Dr. Salo says that the repetition of messages like “I can stay full without eating” can normalize restrictive thinking around food. “Over time, that may encourage someone to ignore hunger cues or associate eating with guilt,” he explains. “In vulnerable individuals, especially teens, that can contribute to unhealthy patterns around eating and body control…. If results don’t happen, people may assume personal failure. That can lead to shame, which tends to persist and lower self-esteem.”

    It took a painful breakup a couple years ago for Theiadora to decide that it was time to stop listening to these kinds of subliminals. She has since switched to messages that focus more on self-love and developing confidence instead of specific appearance changes.

    Rather than questioning the practice of manifesting more broadly, though, Theiadora thinks the problem lies with a handful of rogue subliminal creators. “Some creators use wrong or negative affirmations, so you can end up manifesting the opposite of what you want,” she says. Theiadora now only looks to “trusted” creators who are “careful and intentional” with their affirmations. She also makes her own subliminals that she shares on YouTube; she recently created a subliminal claiming to help people grow taller.

    From Kimberlee’s perspective, when clients say they aren’t seeing results, the issue lies in the mindset of the client and level of commitment. “They might not be persistent enough or they don't want what they say they want bad enough,” she says. “I remind them, ‘Don’t be so hard on yourself, either. Give yourself a break. Do a lot of self-care.’”

    The self-blame people feel when they don’t see results can be exacerbated when a coach reinforces the idea that they’re not manifesting correctly, says Dr. Markey. “When manifestation practices fail to produce visible appearance changes, young women may feel disappointed, frustrated, ashamed, or even more preoccupied with their looks,” she explains. “Instead of reducing insecurity, these practices can reinforce the idea that the body is a problem to fix and that failure reflects a personal deficiency, rather than an ineffective method.”

    For Kat, not seeing results ultimately prevented her from finding self-acceptance. “It put me in this weird limbo spot where I felt like I can get more beautiful, but I don't truly know how, because I'm not letting myself,” she says.

    Laila also acknowledges moments of frustration with manifesting, especially when it comes to her acne: “I think to myself, What am I doing that’s wrong? But then I remember that wavering delays result, and that the only person that can really drag yourself out of it is you.”

    Likewise, whenever Lauren is struggling to see results, she blames her own impatience. “The main challenge [with manifesting] is staying calm and consistent, instead of forcing it,” she says. Currently, Lauren is trying to manifest a straight jaw for a more symmetrical face, but it’s something that has been taking longer than she anticipated: “My jaw is crooked because I held back emotionally,” she says. “If I want to manifest it straight, I need to work through past trauma.”

    All of the experts we spoke to repeatedly emphasize just how damaging this constant effort to alter our physical appearance can be. The negative effects of social media on young women’s body image, in particular, has been well documented over recent years, resulting in research and legislative action by some governments. “For several decades now, science has known that chronic dissatisfaction with one’s body or appearance is harmful for both psychological and physical health. So this is truly a public health issue for women,” says Dr. Boseovski. “Body dissatisfaction is related to mental health issues, including depression, anxiety, eating, and body dysmorphic disorders. But it is also related to more ‘everyday’ issues with our self-image, such as a tendency to ruminate on negative experiences, and a hyper-sensitivity to the negative.”

    Kat knows now that she was never to blame for her manifesting goals that failed to materialize, and credits therapy with helping her to develop a better relationship with her body. “I definitely realize now it’s not possible to manifest physical-appearance changes…. but I’ve been feeling better in how I perceive myself,” she says. “Nowadays, I try to treat myself more as a friend and someone I love closely, rather than as my enemy.”

  • Sun-In Hair Lightening Products Are Beauty’s Newest Nostalgic Trend

    Sun-In Hair Lightening Products Are Beauty’s Newest Nostalgic Trend

    woman sunbathing blonde sunin hair lighteningSun-In hair lightening products are having a nostalgia-fueled resurgence.Photo: Jens Stuart / Trunk ArchiveSave StorySave this storySave StorySave this story

    A quick Google search for “Is Sun-In back in style?” pulls up headlines from last month, last year, and the last decade. Fashion magazines recommended it through the 2010s. Your mom probably used it in the ’80s. For me and fellow elder millennials, it was a middle school gateway to 40-volume bleach. And right now, a new generation of UV enthusiasts (possibly the same ones who are bringing back tanning despite the very well-documented risks of skin cancer) is spraying it in and lying out, waiting for the sun to do its thing.

    According to the Spate Popularity Index, which pulls data from Google searches, TikTok views, and Instagram posts, interest in Sun-In is up 32% year-over-year, with another 19% of growth predicted in the next 12 months. Searches about hair-lightening sprays overall are up 61%, with the conversation happening almost entirely on Google, which signals buying intent. Unsurprisingly, the most common related searches are before-and-afters: People want proof the product works before they commit.

    But Sun-In’s modern renaissance raises a bigger question: At a time when nearly any beauty goal is achievable with the right tools and tech, why is a $4 bottle of drugstore hair tonic still the product we keep reaching for, especially when the results are far from guaranteed?

    How Sun-In works: the good, the bad, and the orange

    Sun-In is a hydrogen peroxide-based spray-on lightener that is activated with heat. Spritz it in, go outside, or use a hair dryer, and watch your hair gradually lighten over hours, days, or weeks. The critical caveat is that it usually works as intended only on naturally blonde or light brunette hair. On darker hair, you probably won’t get blonde. You’re most likely going to get red or orange.

    “Hair lighteners work by oxidizing melanin. Hydrogen peroxide breaks down the melanin in the hair shaft, and heat activates that process,” explains Izabela Nowak, PhD, a cosmetic chemist and head of the applied chemistry department at Adam Mickiewicz University in Poznań, Poland.

    “The orange effect occurs when the pigment is not fully oxidized,” adds Dr. Nowak. “Time in the sun is critical, and so is your starting color. Dark hair contains more eumelanin, which is harder to lift. Full oxidation is less likely to occur, and the result is often warm, reddish pigments rather than true blonde."

    Also on the ingredient list is citrus limon (lemon) juice, which “should help close the hair cuticle after oxidation,” Dr. Nowak explains, in addition to helping lighten on its own. Chamomilla recutita (matricaria) flower extract “has a minor lightening effect [on light hair, not dark]; here, it mostly just adds shine.” And nourishing botanicals like aloe, calendula, and linseed.

    It’s worth noting that the “bleach-free” claim on the bottle is, as Dr. Nowak puts it, a half-truth at best. “Hydrogen peroxide is a bleaching agent. While traditional hair dyes usually pair it with alkaline accelerators not present in this formula [those open up the hair shaft, accelerating the dyeing], hydrogen peroxide itself is present. It’s a classic oxidizing agent. This isn’t mentioned at all in the product description.”

    Where trends lead, the market follows. While the new class of spray lighteners has yet to achieve Sun-In’s cult status, the competition is real. Standouts include Sun Bum Blonde Hair Lightener ($17), which blends the same hydrogen peroxide base with pineapple and lemon, and Oribe Bright Blonde Sun Lightening Mist ($38), which is explicitly peroxide-free. The formula features lemon, chamomile, and a cocktail of fruit oils and botanicals with added UV protection. “There's no bleaching effect, and it's much less aggressive,” brand educator Adam Livermore explained when it launched in 2021. “Think of it like a brightness booster, like getting an extra shot of espresso in your coffee.”

    Which raises a fair question: What does the presence of peroxide cost your hair? Researchers using transmission electron microscopy have found that bleaching damages hair well beyond the surface in a process that doesn’t reverse, breaking down structure in both the cuticle and the underlying cortex, including the disulfide bonds that give hair its strength. While the peroxide exposure from Sun-In and similar products is nowhere near what salon-strength bleach delivers, that "effortless" sun-streaked look is still the result of a real chemical reaction. For those trying to go brighter while preserving hair health, a peroxide-free formula like Oribe’s might be the way to go. (Or, you’re better off with straight lemon juice.)

    The beauty ritual that requires you to touch grass

    What makes Sun-In unique as beauty products go is that it works best outside. Ideally, when you’re horizontal. Preferably not looking at your phone. And definitely when you’re wearing sunscreen. It’s a ritual that can’t be rushed, fine-tuned, or administered by a professional. Well, it could be, but it wouldn’t make a difference. And perhaps that’s part of the appeal.

    The last decade of beauty has been defined by relentless perfectionism: $400 blowdryers, $600 highlights, vampire facials, salmon sperm serums, and spa treatments born in a chemistry lab. We’re very good at controlling outcomes. We also seem to have gotten very tired of it.

    The same generation raised in the culture of control is now reaching, conspicuously, for the opposite. Sourdough, flip phones, and film photography are permanent fixtures. House parties are finally back. The analog turn is more than an aesthetic reaction; it’s exhaustion talking. In an over-optimized, outcome-obsessed world, there’s something almost radical about choosing a process that all but promises an uncertain result.

    Ready to DIY? Here’s how to use Sun-In to lighten your hair.

    A strand test first, always. The end result depends heavily on your starting color, and the only way to know how your hair will respond is to test a small section. Note that Sun-In is not recommended for dyed hair. “Hydrogen peroxide can react with dye from a previous coloring and create a new pigment within the hair shaft,” warns Dr. Nowak. “You might be surprised and end up with black lowlights instead!”

    Start with less product than you think you need and build across sessions. Heat helps; a blow dryer will activate it if you’re not spending time outdoors. If your hair is dark brown or black, maybe avoid it unless you don’t mind the possibility of orange or brassy tones. If you’re somewhere in the light brunette middle, go slowly and give your hair extra TLC between rounds. Purple shampoos and a deep conditioning mask could go a long way. The results that tend to look the most natural are usually the ones that took the longest to achieve.

    Maybe it was never about the hair

    For cash-strapped preteens whose parents banned hair dye, it’s a shortcut to achieving those sunkissed strands. For nostalgic adults on TikTok, it’s a way to relive what we remember as simpler times, but also reclaim some agency. When we can have almost anything customized and automated, from a 12-step skin routine to an AI life partner, there’s something undoubtedly charming about Sun-In’s analog uncertainties.

    You can go to the salon and drop half a paycheck on a perfectly calibrated balayage. Or you can go to Target, buy a $4 bottle of Sun-In, spray it into your hair (alongside SPF from head-to-toe, reapplied every two hours), and go lie in the grass and yap with your bestie as it shade-shifts.

    It’s summer. What sounds more fun?